As a department, we have being giving some consideration on how best we utilise LinkedIn as an organisation.
The best way to use LinkedIn is via a two-pronged approach on both the LOROS account and personal accounts. Here is a breakdown of what kind of content belongs on either platform:
LOROS Account – This will primarily be used by marketing who have set up a planner which you can find here - O:\Fundraising\Supporter Engagement\Corporate Stuff\LinkedIn. If you want anything posted onto this account, please contact @Ellie Booton with a posting date, photos, copy and be sure to check the planner to avoid clashes.
The content being posted on this page is mainly, but not limited to: LOROS events, recruitment drives, COTY announcements, LPDC events.
Personal Accounts – This is where we need an organic effort. Posting from our personal accounts strengthens our own associations with LOROS and as the people managing relationships, it is good to be the face of your departments. Stacy Munday is a great example of this, her LinkedIn posts within the education community helps that sector know who to contact when wishing to work with LOROS. Mark Clements is also a good demonstration of how to post about businesses you’re working with or your own personal endeavors for LOROS (check out his dancing).
Good examples of posts to make on your own account are: Thank you posts, event stories, visits to organisations and promotion of LOROS LinkedIn content.
Making Connections:
It’s important when you’re out in the community to follow up conversations/contact you have with individuals via a LinkedIn connection, best rule of thumb for this is to wait 48 hours (can’t seem too keen) and then send a connection request. By having these connections on our personal profiles, it increases the scope of who we can invite to LOROS events and exposure of LOROS content if we share/repost/promote it.
Sponsorship Packages:
This is still in the works, but going forward LinkedIn will become another platform alongside the corporate newsletter in which we can promote sponsorship packages and potential asks for GIK/ prizes.
I will add the personal approach is totally up to you, your LinkedIn profile is your own and what you post on there is entirely your choice. There is no expectation that you become a regular user if you don’t want to. LOROS has never had a concrete strategy for LinkedIn and this is just a start to see how the approach works, I’m sure we will refine it with some trial and error.
For those of you who are more prolific on LinkedIn I would absolutely love your feedback on this proposal. I really do think LinkedIn can be a great tool to raise engagement with the work we do as a department, without being overly time consuming either.
Happy posting!
